Brands & Gaming

Big shout out to shots for publishing some words I wrote about the challenges of brands entering the gaming space - a follow up of sorts to a rant I posted on LinkedIn a couple months back.

Pleasure to interview the insanely intelligent Matthew Patrick from Theorist Media (and the hugely successful 17.5m subscribed Game Theorists channel on YouTube), the insightful Hamza Khan, Partner for Digital and Growth at McKinsey & Company, and metaverse pioneer Bertrand Levy of The Sandbox.

Check it out here: https://lnkd.in/en9vw7tX

(Yes, this was largely an excuse to shoehorn in more praise for Nintendo's masterpiece, Tears of the Kingdom…)