A creator of immersive environments that fuse emerging technology and digital media to amplify the cultural relevance of premium brands. With a background in experiential activations and media production coupled with extensive experience within “traditional advertising”, my focus is on uncovering aesthetic techniques that facilitate meaningful and equitable interactions between brands and audiences, positively shaping the way in which they can define the course of culture together.
TikTok Creator Summit
A Truman Brewery Takeover to unite the UK’s creator community under one roof
TikTok Creator Summit
300 Emerging Creators, One Unmissable Gathering
eBay Endless Runway at NY / London Fashion Weeks
2 Cities, 2 Shows, an Endless Runway for eBay Fashion
Michael Kors Jet Set Lounge
A unique Parisian pop-up for the iconic Michael Kors Jet Set Lounge
Waymo x SXSW London
Marking the UK launch of the iconic self-driving car service in London at SXSW
monday.com Sales Kick Off
A dynamic Global Sales Kick Off conference for monday.com
Hendrick’s x Selfridges
An immersive theatrical experience at Selfridge’s London
TikTok CMO Event
TikTok’s first ever CMO Collective three-day event
Netflix Wednesday Season 2
Global Premiere Launch and Fan Activation for Netflix smash show Wednesday
TikTok x HSBC
An exclusive premium event hosted at Battersea Power Station
Coca-Cola x Disneyland
A global staff all-hands hosted at Disneyland Paris for Coca-Cola
adidas Launch x London Marathon
A four day immersive pop up in London across marathon weekend
Nike Feed the Phantom Tour
A one-night-only knockout spectacular for London’s best strikers
Wonderkid
Because some men that play football like other men…
EA Sports x FIFA - The Pitch
A weekly call to arms livestream for EA Sports fans
BMW & Porsche
Experiential installations for prestige and luxury automotive brands
adidas X Crazyfast
Immersive IRL digital experience to launch for the adidas X Crazyfast boot
Charli XCX
Updating the visual identity of the inimitable pop performer
Under Armour Next Academy
An inspirational athletic accelerator program for Under Armour
Guinness Storehouse Christmas
A suite of installations spanning visual art, interactive digital environments and large format installations.
Issey Miyake Fragrance
An interpretation of the energy in nature for the minimalist Japanese design house
adidas
Experiential Creative Direction of London Marathon product launch pop-up
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