EA Sports x FIFA - The Pitch
A first-of-its-kind weekly livestream for FIFA Esports fans presented by EA Sports.
In collaboration with leading integrated agency Heat San Francisco, The Pitch was a unique online series that ran for 10 weeks with a focus on promoting the in-game Team of the Week / FIFA Ultimate Team digital player updates.
Hosted by YouTube creators MavricWolves, the show featured a selection of in-game challenges, celebrity hangouts, onsite reports from clubs across the UK and regional Esports competition updates filmed on location across Europe.
Creative Direction and Executive Production included ideating all in-show segment formats and location filming, art direction and production of the studio set, delivery of the weekly live stream to EA Sports socials with show running and script creation and talent liaison with EA Sports’ Director of Live Production and talent agents for celebrity player appearances.
