Ariana Grande

Written By Stephen .

A unique surprise and delight moment to launch the YouTube documentary series, Dangerous Woman Diaries.

In this exclusive 4-part docu-series, Ariana Grande gives fans a look back over her Dangerous Woman Tour, with intimate access and never before seen footage of her life on the road, creative evolution and personal journey.

  • 17m views Episode 1

  • 12.9m views Series Trailer

  • Launch campaign trended worldwide on Twitter on release day and #1 on YouTube

  • Social media easter egg hunt for day and date reveal led by Ariana Grande

  • Key art designed in partnership with Ariana’s creative team

  • OOH Geotagging execution for digital giveaways to drive IRL fan engagement

  • Social media merch giveaway to amplify social buzz and awareness at launch

Stephen .
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