A freelance Creative Director working at the intersection of culture and commerce
Guinness Storehouse x Christmas
Creative Director / Art Director
Multi-installation tourist attraction takeover

EA Sports x FIFA - The Pitch
A weekly call to arms livestream for EA Sports fans

BMW & Porsche
Experiential installations for prestige and luxury automotive brands

adidas X Crazyfast
Immersive IRL digital experience to launch for the adidas X Crazyfast boot

Charli XCX
Updating the visual identity of the inimitable pop performer

Under Armour Next Academy
An inspirational athletic accelerator program for Under Armour

Guinness Storehouse Christmas
A suite of installations spanning visual art, interactive digital environments and large format installations.

Issey Miyake Fragrance
An interpretation of the energy in nature for the minimalist Japanese design house

Ariana Grande
A unique surprise and delight moment to launch the YouTube documentary series, Dangerous Woman Diaries

Five Nights at Freddy’s
An immersive escape room experience for [client redacted] to mark the movie launch based on the cult video game.

Ted Baker
Three seasons of wonder for the quirky British fashion house

Assorted Luxury
A selection of creative projects for the world’s leading Luxury brands

Sir Elton John
A global competition to produce a trio of music videos for iconic Elton tracks Rocket Man, Tiny Dancer and Bennie And The Jets

Topman Distil
A surreal evocation of an inexpressible fragrance, Distil

Escape the Night
Uniting fans with intriguing launch moments for the biggest YouTube Originals show

Jacob Collier x Fiat 500e
Launching Fiat’s next-gen electric hybrid with musician Jacob Collier and Universal Music Group

The Division of Gravity
A short film exploring the fear, longing and liberation that comes with a break up

The Price of Free
Nobel Laureat Kailash Satyarthi’s Sundance-winning feature about his life’s work to eradicate child slavery

River Island
A three-year partnership with the British Fashion Council to shine a spotlight on emerging designers and video directors

Editorial
Selected editorial commissions from the archive
Under Armour
Creative Director for next-gen athlete training programme at the iconic Battersea Power Station
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