A Creative Director working at the intersection of culture and commerce
Guinness Storehouse x Christmas
Creative Director / Art Director
Multi-installation tourist attraction takeover
adidas X Crazyfast
Immersive IRL digital experience to launch for the adidas X Crazyfast boot
Charli XCX
Updating the visual identity of the inimitable pop performer
Under Armour Next Academy
An inspirational athletic accelerator program for Under Armour
Guinness Storehouse Christmas
A suite of installations spanning visual art, interactive digital environments and large format installations.
Issey Miyake Fragrance
An interpretation of the energy in nature for the minimalist Japanese design house
Ariana Grande
A unique surprise and delight moment to launch the YouTube documentary series, Dangerous Woman Diaries
Five Nights at Freddy’s
An immersive escape room experience for [client redacted] to mark the movie launch based on the cult video game.
Ted Baker
Three seasons of wonder for the quirky British fashion house
Assorted Luxury
A selection of creative projects for the world’s leading Luxury brands
Sir Elton John
A global competition to produce a trio of music videos for iconic Elton tracks Rocket Man, Tiny Dancer and Bennie And The Jets
Topman Distil
A surreal evocation of an inexpressible fragrance, Distil
Escape the Night
Uniting fans with intriguing launch moments for the biggest YouTube Originals show
Jacob Collier x Fiat 500e
Launching Fiat’s next-gen electric hybrid with musician Jacob Collier and Universal Music Group
The Division of Gravity
A short film exploring the fear, longing and liberation that comes with a break up
The Price of Free
Nobel Laureat Kailash Satyarthi’s Sundance-winning feature about his life’s work to eradicate child slavery
River Island
A three-year partnership with the British Fashion Council to shine a spotlight on emerging designers and video directors
Editorial
Selected editorial commissions from the archive
Under Armour
Creative Director for next-gen athlete training programme at the iconic Battersea Power Station
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